ExperienceBlogger

I know the “freemium” model has been getting a ton of play for the last few years - and in fact, it’s been around for longer than that within the desktop software community (first paid app I ever launched on Windows was freemium) - but the data I’ve seen shows that you’re likely to get a higher ROI in a shorter period of time by pushing people directly into your paid product.

The folks at 37 Signals have said that was why they “hid” their free option on their pricing page a couple of years ago — most of their current paying customers, started out as paying customers.

This article talks about how to do freemium “better”, but if you read between the lines you’ll see that it still advocates for pushing people into a premium offering from the get go.