January 2011
3 posts
1 tag
10 tags
Landing Page Weapon 4: Liking
The 4th weapon Cialdini introduces us to is the principle of “Liking”.
This is a pretty simple concept: we’ll generally want to do things for someone we like versus someone we don’t like - duh!
The real question is, how do you get someone to like you, your brand, your product, etc., on a landing page?
Well, here are some examples of “offline” marketing...
8 tags
Landing Page Weapon 3: Social Proof
Cialdini’s 3rd Weapon of Influence is one that many people can relate to: Social Proof — Simply put, people tend to do what they see other people doing.
However, there are a couple of conditions that should be met if you hope for this weapon to be as effective as possible:
1. We’re most susceptible to being influenced when the people we’re copying are similar to us (e.g....