December 2010
4 posts
9 tags
Landing Page Weapon 2: Consistency & Commitment
The second weapon in Cialdini’s arsenal is called “Consistency and Commitment”. The basic idea here is that once someone publicly or privately states a goal or belief, then they’re very likely to continue with any actions that are consistent with that initial goal or belief, even when the original incentive or motivating factor behind the commitment is no longer there. ...
6 tags
Landing Page Weapon 1: Reciprocity
This post will cover the first of Robert Cialdini’s 6 Weapons of Influence: Reciprocity. The basic idea here is that if someone does a favor for you, you’re psychologically “hardwired” to return the favor. In his book, Cialdini introduces this topic with a re-cap of an experiment a University Professor conducted: The professor sent Christmas cards to a bunch of random...
1 tag
Back in Action!
For anyone who is still subscribed to this blog, you’ve gotta forgive me for not updating it for so long.
Some exciting things have been happening at work recently — I’ll update everyone soon — which has left me with very little time to blog.
But things have calmed down a bit now and I’m back in action!
About 2 months ago I wrote an introductory post on a series...